ELLE’s 2022 Future of Beauty Awards

What makes a beauty product “great” in 2022? For the beauty team at ELLE, the secret sauce to a Future of Beauty-worthy launch goes something like this: a breakthrough formula, never-before-seen level of inclusivity, and advancements in results. We gazed into our crystal (makeup) ball—reviewing hundreds of submissions—and selected the most exciting launches in the market right now to bring you this year’s Future of Beauty winners. Check them out—and shop them!—below.


Getty + Design Leah Romero

PRO LED Light Mask

Shani Darden by Déesse PRO LED Light Mask

Facialist Shani Darden incorporates LED when she’s treating clients like Jessica Alba and Rosie Huntington-Whiteley. Now, the benefits can be replicated on your couch with Shani Darden by Déesse’s PRO LED Light Mask, which has triple the number of lights as its direct competitors and is the strongest on the consumer market.

TheraFace Pro with Gel

Therabody TheraFace Pro with Gel

Customers using the Theragun massage tool on their faces and necks (to ease tense foreheads and jaws) is the origin story behind the TheraFace Pro, which has three face-safe percussive attachments plus cleansing, LED light, and microcurrent rings to lift, cleanse, and much, much more.

TRINITY+ Starter Kit

NuFace TRINITY+ Starter Kit

It took over a decade and 42 revisions before NuFace released an update to Trinity, its popular microcurrent device. Now named the Trinity+, the new tool comes with 25 percent more power and an app for a more precise lift and tone.

LYMA Laser


The Lyma Laser device combines red LED lights with a 500 milliwatt laser into a handheld anti-aging device that’s safe for all skin tones.

Banana Bright+ Vitamin C Eye Crème

OLEHENRIKSEN Banana Bright+ Vitamin C Eye Crème

Giving one of Sephora’s top sellers a makeover? Brave. Ole Henriksen’s best-selling eye cream has a new name and an even better formula: the glow-inducing vitamin C that shoppers know and love is more potent than ever.

Watermelon Glow AHA Night Treatment

Glow Recipe Watermelon Glow AHA Night Treatment

Glow Recipe also did the R&D to make its beloved facial-in-a-tub product more universally tolerated—but still as smoothing and brightening.

Liposome Advanced Repair Serum

Decorté Liposome Advanced Repair Serum

Japanese brand Decorté started researching liposomes (tiny vesicles that help kick-start the delivery of active ingredients to the skin) in 1984, later bringing to market the Moisture Liposome Serum in 1992. This year, the brand revised that technology for the first time in 30 years, releasing the Liposome Advanced Repair Serum, a gel formula made with ceramides that hydrates via time-release over 24 hours.

Lip Filler + Lip Conditioner Set

Ourself Lip Filler + Lip Conditioner Set

Ourself’s Lip Filler, complete with “subtopical” plumping technology, goes places typically only reachable by a dermatologist—by wrapping hyaluronic acid in a delivery system that infuses it deep into the skin.

Reparative Moisturizer

Eighth Day Reparative Moisturizer

Board-certified dermatologist and reconstructive skin cancer surgeon Antony Nakhla’s work with more than 10,000 skin cancer patients inspired Eighth Day’s Reparative Moisturizer. The PRP blend inside the thick cream also has proven skin-beneficial ingredients like resveratrol, CoQ10, and vitamins C and E to plump skin immediately but also deliver long-term hydration.

Bio-Performance Skin Filler Serums

Shiseido Bio-Performance Skin Filler Serums

Shiseido’s Bio-Performance Skin Filler Serums work in tandem to deliver hyaluronic acid—the Night serum has a compacted version of the HA, and the Day serum triggers the molecule to expand, subtly adding volume.

One & Done Everyday Cream with SPF 40

Relevant One & Done Everyday Cream with SPF 40

The inaugural product by beauty industry veteran and e-retailer Thirteen Lune founder Nyakio Grieco took on one of the products women of color find the most challenging: mineral sunscreen. On top of being a truly universal mineral sunscreen formula (the secret for getting such a high SPF rating in boosters), it’s also your morning moisturizer, serum, and primer.

24/7 Treatment

Soho Skin 24/7 Treatment

Soho House used its discerning clientele (which is of a certain age) as test dummies when it came to creating its skincare line. The results include the 24/7 Treatment, which works whether you get a full eight hours of restful sleep or a not-so-great four post-dance club. The overnight mask uses lactic acid and fermented ingredients to smooth with ATP—yes, the energy inside of cells—to help the skin function better.


Getty + Design Leah Romero

Volux XC

Juvederm Volux XC
Credit: jacoblund

In the post-Zoom world, patients are looking for new ways to enhance their unmasked faces. See: Juvéderm Volux XC, which is FDA-approved as the only hyaluronic acid filler to give you a more defined jawline.


Cutera Aviclear
Credit: jacoblund

AviClear by Cutera is the first FDA-cleared laser to treat acne by zapping sebum glands to produce less oil, which means fewer breakouts.


RHA Redensity
Credit: jacoblund

Having a stiff upper lip isn’t what you want when it comes to fillers. RHA Redensity smooths severe lines around the mouth with a breakthrough level of flexibility.

Vivace Ultra

Vivace Vivace Ultra
Credit: jacoblund

The Vivace Ultra offers the first-ever bespoke version of radiofrequency microneedling; each session starts with ultrasound photo mapping to create a custom program that includes optimal needle depth for each area.


Owen Bruce + Design Leah Romero

Magic Flik

Half Magic Beauty Magic Flik

Euphoria’s lead makeup artist Donni Davy reinvented liquid liner with the Half Magic Magic Flik Liquid Calligraphy Eyeliner Pen. Its paddle-shaped brush (rather than the usual cone) makes shaping a flick or wave super easy. (Trust us.)

The Bold High Pigment Lipstick in Revenged Red

Yves Saint Laurent The Bold High Pigment Lipstick in Revenged Red

Now 15% Off

Your body heat triggers YSL Beauty’s The Bold High Pigment Lipstick to create an ultra-vibrant effect. It subtly separates into two layers, invisible to the naked eye: Pigment remains on the bottom, while the oil rises to the top—and your lips become bold and glossy, just like that.

Second Nature Plant Fibre Lashes

Velour Lashes Second Nature Plant Fibre Lashes

Vegan and cruelty-free brand Velour Beauty added “sustainable” to its résumé with the Plant Fibre Lash Collection. The lashes are made of 90 percent biodegradable hemp fibers and can be worn more than 20 times.

Hue Twins

Hue Hue Twins

You may not have an identical twin to walk the Gucci runway with, but there’s probably somebody out there with similar coloring and skin type. Hue Twins, a collaboration between Hue and Credo Beauty, maintains a database of over 1,300 real people, so you can see what your beauty doppelgänger is buying from brands like Exa Beauty and more.

Lash Anatomy

Lancôme Lash Anatomy

Lancôme Lash Anatomy, available at the brand’s counters across the nation, takes ultra-high-def photos of your eyelashes and grades them on stats like length, thickness, and density to help you find your best mascara.

Easy on the Eyes Brush Collection

Guide Beauty Easy on the Eyes Brush Collection

Diversity in beauty doesn’t just mean releasing a line of 50-plus foundations; it’s also about welcoming consumers where they are in their journey. In 2018, actor Selma Blair announced that she’d been diagnosed with multiple sclerosis, and this year joined Guide Beauty, helping to launch the Easy on the Eyes Brush Collection. The thoughtfully designed vegan makeup brushes are geared toward those with different levels of hand control. Each has a shorter, ergonomic handle that can be held in several ways.

Gel Couleur Fall Set

Aprés Nail Gel Couleur Fall Set

Hesitant at-home manicurists and nail art pros alike will love the densely-packed brush that comes with the newly-launched Aprés Nail Gel Couleur kits; each one is handmade and densely packed to evenly distribute color in a single swipe.


OTM Collection Monaco

While we would never—like, ever—suggest you take your makeup bag out into the desert, OTM gives you that option. All three of the bags are lined in a heat-resistant shield that’ll keep your lipsticks, vitamin C serum, and all other precious top-shelf routine items safe from high temperatures, no matter where you’re going.


Getty + Design Leah Romero

Colour Alchemy

The Unseen Colour Alchemy

For hair, colors like the glow of the Northern Lights or gleam of a scarab’s shell are now attainable with Colour Alchemy. The five holographic tints are triggered by heat and light, and work on many different hair shades—even dark ones.

Custom Wig

Parfait Custom Wig

Parfait combines artificial intelligence and the know-how of seasoned hairstylists to solve pain points in the wig-creation process. AI helps capture sizing, so a custom wig can arrive in less than a week, compared to the standard five weeks or more.

Transition Mask

Pattern Transition Mask

At Tracee Ellis Ross’ Pattern Beauty, the team noticed the need for products to support processed hair that’s phasing back to its natural texture, because breakage can happen as a strand goes from straight to coiled. The Transition Mask strengthens hair during this delicate time with white tea and manuka honey.

Airwrap Multi-Styler

Dyson Airwrap Multi-Styler

In 2018, Dyson debuted the Airwrap Styler, a combo hot tool and the first to harness the Coanda effect in a hair-curling device—using the law of physics to manipulate hair. It sold out almost immediately, and at one point had a 113,000-person waiting list. The version released this year, the Airwrap Multi-Styler, has enhanced that same technology, so the Airwrap can switch directions midstyle, as well as work on more hair types.


Anna Dabrowska + Design Leah Romero

J’adore Parfum d’Eau

Dior J’adore Parfum d’Eau

It took multiple revisions to perfect the water-based Dior J’adore Parfum d’eau, which uses a high-pressure nano-emulsion technique to give the purest aroma of uplifting orange blossoms sans alcohol.

Aroma Eau de Parfum

Costa Brazil Aroma Eau de Parfum

Costa Brazil’s first fragrance, Aroma, is blended with a mixture of natural Amazonian notes that evoke the calming chemicals given off by trees—so wearing it feels like you’re wandering through a lush forest.

Water Therapy

The Nue Co. Water Therapy

The industry continues to merge wellness and self-care with innovative new ingredients. The Nue Co. expanded its collection of functional fragrances with Water Therapy; a single spritz swaddles the wearer in a blend that evokes a day at the beach (and the serenity that comes along with it).

Worthy SuperCharged SkinScent Travel Pen

Credo Worthy SuperCharged SkinScent Travel Pen

This fragrant blend of apricot kernel, grape seed, and meadowfoam seed oil locks into the skin and lasts all day.


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