Bella Hadid Talks ‘Girl Math,’ Midlife Crisis Hair, and Her Revolve Favorites

It’s still Paris Fashion Week, but Bella Hadid has shifted our eyes to Los Angeles. That’s where she’s helping debut Revolve Los Angeles, the new in-house line from the shopping hub Revolve that hit the site today. The model serves as the line’s first-ever brand ambassador; fellow strutters Alex Consani and Anok Yai are also in the new campaign.

“I’m usually a European house kind of girl, so to have my first real L.A. high-fashion brand come to me with a new idea really sparked my interest,” says Hadid, who is finally back in her hometown after a whirlwind trip to Milan (for Prada) and Paris (for Saint Laurent and a yet-to-be-revealed new campaign shoot). “The pieces I wore in the Revolve shoot look like couture pieces, which is incredible.”

Revolve’s Raissa Gerona says that Bella represents the L.A. woman who “is confident, sexy, and self-assured—not because she’s trying to be, but because she simply is.” That attitude is already paying off for the brand: A few hours after Hadid debuted a white faux fur jacket in the line’s new campaign, it completely sold out online.

Scroll down to hear what Hadid has to say about ’90s model worship, Depop “girl math,” and her flirtation with “midlife crisis” hair. Then shop our favorite pieces from the collection in the gallery below.

Where in the world is Bella Hadid right now?

I just left Paris—I actually shot a campaign the day after the Saint Laurent show, but I don’t think I can talk about it yet. I’m still a bit jet-lagged, but I’m in L.A. now. I’ve got my dog here with me, a beautiful view of Los Angeles, and I’m very excited. It’s great to be home.

You walked out of your Paris hotel room with what looked like a bob. Did you chop your hair? Was it a wig?

It is so funny because it is none of those things! I was leaving my hotel room and I looked at my agent, Joseph, and my best friend, and I was like, “Guys, should I keep [my hair] tucked into my jacket?” And Joseph was like, “Yeah, keep it.” And I had this weird feeling when I walked out, like people were surprised about something. Then I saw the pictures of myself and I was like, “Oh my god. People actually think my hair is short now.” But no, girl—I fully still have my long hair. We definitely did a little midlife crisis bang, but that’s all that happened with the scissors.

What prompted the decision to work with Revolve?

I think it’s so impressive what they’ve done with their brand in general—being able to house so many different designers and give so many people the opportunity to buy things that are accessible and beautiful. Just about anybody can find something great on there. But I think their vision for Revolve Los Angeles is so impressive because it’s a real step up. Mert and Marcus [the photographers] wouldn’t shoot anything unless it was fabulous, and that says a lot. I grew up here, so to do something connected to my roots is always a beautiful thing.

How did you used to shop on Revolve as a teenager, versus how you shop now?

Especially living in Texas, I wasn’t really working with a stylist. Now I work with the amazing Mimi Cuttrell. I love her; she’s been my friend for 15 years. But when you just want a quick find of something great, I would always go on Revolve. Whether it was a wedding, a quinceañera, a birthday, a bridesmaid’s dress, or if I just wanted to do a cute dinner with friends and didn’t have anything, it’s always nice to have something super accessible where you know you’re going to find something great.

You made your Prada runway debut this season, but you had to walk the runway four times instead of one. What was that like?

For any model, Prada is a dream—especially working with an icon like Miuccia, Mrs. Prada. To watch her work is a beautiful thing. She has this eye that is just fantastic. And Raf [Simons, Prada’s co-creative director] is so professional, and when he is dialed in, you can tell by the work he puts out. Having such a small group of girls—there were only 15 of us, right? And then for all of us to have multiple looks, it was such a great idea. It goes back to that old-school ’90s energy we all love. I think people try to put their spin on the ’90s and forget about the real performance art of it. But that’s what’s most exciting to me about fashion.

That theatricality of the ’90s?

Yeah! Galliano did it at Dior; McQueen did it for so long. Girls used to have to walk multiple times. I’m pretty sure at some point Gisele walked like six times in one show, which is amazing. But for us as models in 2026, no one has brought that specifically back, in my opinion. So that’s what was so exciting. And you could tell the audience loved it, too. I actually heard someone gasp and then yell something in Italian. Was it you? Do you speak Italian?

Sadly, you did not hear my gasp. But I did gasp, I promise.

I hope you did! Getting off a runway and knowing the crowd loves the collection as much as the people who worked so hard to make it, that’s always what you want.

Are you a get-it-done shopper, or do you keep things in your cart forever? What’s the Bella Hadid shopping method?

On Depop, I’ll keep things in the cart for a little bit—you have to go through and purchase from each specific buyer individually, so it takes like 40 years to get through 15 pieces. I need to take that up with the CEO of Depop. But when I go on a big thrifting haul online and I can find good prices, I know I’m doing girl math—like, my girlfriend just bought a purse and two coats, and I just got 60 new items for the same amount. That’s my girl math. And if my cart disappears, I could possibly combust from all the work I put in.

And on Revolve?

Just go straight to clicking “add to cart.” That stuff goes so fast, and it’s so sad when it sells out before you click “buy.” If I know I love it that day, she’s mine.