ELLE Editors Tested Jones Road Beauty—Here Are the Best Products, Ranked
In a beauty industry where new makeup launches seemingly drop weekly, trends come and go before most of us have a chance to try them, and nearly every product promises to be the next must-have, Bobbi Brown believes less is more. That philosophy inspired the launch of Jones Road Beauty in 2020: a cosmetics line built on the idea that the world doesn’t need more beauty products, it just needs better ones.
After stepping away from the namesake brand she founded in 1991, Brown returned with a different approach to beauty. The beloved makeup artist took the “clean girl” aesthetic literally, creating clean, strategic, high-performing formulas that are easy to use and designed to work with every skin type and texture. Jones Road’s products are intentionally uncomplicated, designed to deliver effortless, healthy-looking skin, whether you’re facing fine lines or teenage acne.
In the five years since its launch, Jones Road has cultivated a devoted fan base. Miracle Balm, in particular, has sparked endless conversations online, while What The Foundation continues to divide makeup lovers with its unconventional texture. Naturally, we had to find out where the rest of the lineup stands.
For the past few weeks, ELLE editors have been testing the brand’s bestselling formulas across a range of skin types, tones, and makeup preferences. We evaluated everything, from texture and wear time to ease of application and overall value, before ranking our favorites. Ahead, find out which Jones Road products earned a permanent place in our makeup bags, ranked from most to least favorite.
Blushing Stick — Shade Joy
“With the summer heat only getting worse, wearing makeup feels like more of a challenge each day. However, this blush makes my minimal makeup days feel intentional. Warm and sunkissed, it delivers the perfect plum shade to complement my skin as it grows tanner throughout the warmer months. The Blushing Stick also contains the perfect creaminess to blend seamlessly into my skin.”—Burake Teshome, senior social media editor
Lip Recharge — Shade Lilac
“This lip treatment is unexpectedly charming. I was initially unsure about a purple-hued gloss, but the color is sheer with just the slightest pink-lilac tint. It catches the light in a really flattering way and, when paired with a cool-toned lip liner, creates the perfect no-makeup makeup look. The metal applicator is also a standout that feels cool to the touch and helps the treatment glide on effortlessly. Dry lips don’t stand a chance.”—Leah Romero, senior digital designer
Bright Skin Illuminating Drops – Shade Champagne
“I love how multifunctional this product is. You can wear it under makeup for an all-over glow, tap it onto the cheekbones as a highlighter, or apply it to the body for a luminous finish. Plus, the formula stays slightly wet, making it incredibly easy to blend, and the shimmer is so finely milled that it creates a true glow rather than a sparkle. I’m especially excited to wear it with all of my strapless tops this summer.”—LR
Lip Recharge — Shade Dahlia
“As someone who prides herself on having a lip gloss in every purse I own at all times, the Jones Road Glossy Treatment Balm is a welcome addition to my rotation. It’s a lovely middle-ground between a gloss and a lip treatment. While it’s not as pigmented as I would like, it’s the perfect complement to my favorite lip liner.”—BT
The Mascara
“This is a solid mascara! I especially like the full, curved applicator. The mascara stays put and doesn’t flake off around my eyes, which is a huge plus. However, as far as the fanning effect goes, I think some drugstore options could go toe-to-toe with this one. —Meg Donohue, associate fashion commerce editor
Your Skin Foundation Stick — Shade Hazelnut
“If you’re a full coverage foundation kind of girl, this product isn’t for you. The formula is incredibly lightweight and buildable, and ideal for a day where you’re happy with your skin but want to even out your complexion.”—BT







