ELLE Editors Share the Prime Day Deals They’re Shopping Now

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy.

a trendy outfit featuring a doublebreasted coat and wideleg jeans set outdoors near a soccer goalpinterest
Courtesy of Shopbop

Maohao Cropped Trench Coat

Cropped Trench Coat

“The easiest way to elevate your jacket collection this season is with a cropped trench coat. This one earns bonus points for its ability to flip the collar up and wear it as a funnel neck jacket.”—Alexis Bennett Parker, commerce content lead

Madewell Northside Vintage Tee White Wash

Northside Vintage Tee White Wash

Now 20% Off

“Amazon is the best place to stock up on wardrobe essentials, especially high-quality white T-shirts that can be worn over and over again.”—Alexis Bennett Parker, commerce content lead

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Dolce Vita Auggie Boot

Auggie Boot

Now 11% Off

Credit: Emma Becker

“I have the ankle boot version of these Dolce Vita shoes, and they’re easily the most comfortable boots I’ve ever owned. Seriously, I’ve walked miles in them without a problem. I think it’s time I invest in the knee-high version—especially while they’re on sale.”—Emma Aerin Becker

JiYu Toning Polish Pads

Toning Polish Pads

Now 25% Off

“Influenced by TikTok, I’m definitely trying these K-beauty toning pads that are known for vanishing hyperpigmentation and brightening skin.”—Alexis Bennett Parker, commerce content lead

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The Drop Frida Relaxed Fit Jeans

Frida Relaxed Fit Jeans

Now 30% Off

“Lately, I’ve been living in wide-leg jeans. They’re ultra comfortable and offer enough polish to wear to the office and everywhere else in between.”—Alexis Bennett Parker, commerce content lead

Coutgo Penny Loafers

Penny Loafers

Now 39% Off

“When it comes to smart shoe investments, timeless loafers never fail. This might be one of my best Prime Day finds of all time.”—Alexis Bennett Parker, commerce content lead

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Intimissimi Lace and Silk Top

 Lace and Silk Top

“I’m hoping to find closet staples—like lace-trimmed camisoles on sale this Prime Day. The dainty little tops are perfect pairings underneath blazers and fall jackets.”—Alexis Bennett Parker, commerce content lead

Milk Makeup Hydro Grip Primer

Hydro Grip Primer

“With cold weather coming up, a hydrating primer is an essential first step in my makeup routine. This one is my favorite, because it boosts hydration and boasts a gripping formula that keeps my makeup in place all day long.”—Emma Aerin Becker, associate beauty e-commerce writer

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Lemme Lemme Sleep Gummies

Lemme Sleep Gummies

“I’ve tried a variety of versions of melatonin, but nothing works better for me than Lemme Sleep. These gummies not only gift me a restful sleep, but they also taste delicious.”—Emma Aerin Becker, associate beauty e-commerce writer

Deermisu Women’s Tote Bag

Women's Tote Bag

“There are so many chic handbags hiding on Amazon’s website. This one is the perfect tote for me to schlep my laptop to and from the office in.”—Alexis Bennett Parker, commerce content lead

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Nvrenjia Women Y2k Knitted Crop Cardigan

Women Y2k Knitted Crop Cardigan

Now 31% Off

“Every time I wear this short-sleeve cardigan, I receive a compliment. There’s no better feeling than announcing, ‘It’s from Amazon!!’ and sending over the link.”—Emma Aerin Becker, associate beauty e-commerce writer

Oli G Renew Porosity Balancing Oil

Renew Porosity Balancing Oil

“If you, like me, struggle with fine, lackluster hair and long for a lightweight oil that delivers instant nourishment and shine, this bright, cheerful bottle might just be your new holy grail. Developed in Miami and tested by real stylists (and if anyone knows how to battle frizz, it’s those who work in Florida’s humidity!), this miracle oil leaves hair silky-smooth and glossy, without ever feeling heavy or greasy.”—Laura Tarafa, commerce writer

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Aesop Resurrection Aromatique Hand Wash

Resurrection Aromatique Hand Wash

“Aesop makes my absolute favorite hand soaps, but they’re definitely on the pricier side. That’s why I love to snag a bottle or two during Prime Day deals.”—Emma Aerin Becker, associate beauty e-commerce writer

Flaus Electric Flosser

Electric Flosser

“My New Year’s resolution was to floss more thoroughly. Late to the game? Perhaps. But better late than never.”—Claire Stern Milch, digital director

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HUE Women’s Slouch 3 Pair Pack Socks

Women’s Slouch 3 Pair Pack Socks

Now 42% Off

“Longer socks are a non-negotiable in my fall wardrobe. I’m currently obsessed with this effortlessly slouchy style. They actually stay put, so you can finally say goodbye to the dreaded sock slide.”—Laura Tarafa, commerce writer

Cetaphil Daily Facial Cleanser

Daily Facial Cleanser

Now 10% Off

“As a beauty writer, I’m constantly testing new skin care. But sometimes basic is just better. I still swear by this Cetaphil face wash for my sensitive skin.”—Emma Aerin Becker, associate beauty e-commerce writer

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Cefisop Suede Ballet Flats

Suede Ballet Flats

“You can never have too many flats. So, I’m taking advantage of this moment to stock up on fall-ready iterations—like this suede pair.”—Alexis Bennett Parker

Canopy Filtered Showerhead

Filtered Showerhead

“I’m moving in October, which gives me the perfect excuse to refresh my filtered showerhead. Canopy is my go-to. The pressure is incredible.”—Emma Aerin Becker, associate beauty e-commerce writer

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Suri Electric Toothbrush

Electric Toothbrush

“If you don’t already use an electric toothbrush (or if yours is bulky, underperforming, or simply not cutting it), I’m here to share my personal favorite: the SURI 1.0. Sleek, modern, and available in several ultra-chic colors, it has a battery life that feels endless, and my teeth have never felt cleaner. The slim travel case slips easily into my purse, and its built-in UV light keeps the brush head fresh and sanitized between each use.”—Laura Tarafa, commerce writer

Shiseido Eyelash Curler

Eyelash Curler

Now 15% Off

“I know it might seem strange, but not all eyelash curlers are created equal. The Shiseido lash curler gives my stick-straight lashes an insane lift that actually lasts. It’s so good, I have two of them—one for my vanity, and one for on-the-go emergencies.”—Emma Aerin Becker, associate beauty e-commerce writer

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