October Prime Day Fashion Deals Worth Shopping Before They’re Gone

Estimated read time2 min read

As a shopping editor, I see fashion sales every day—yet Amazon’s October Prime Day still stands out as one of the best for finalizing your fall closet. Running now through midnight tonight, Prime Big Deal Days features hundreds of markdowns on jackets, boots, sweaters, and cold-weather accessories from trending labels like Levi’s, Staud, Marc Jacobs, and Ganni.

Shop Amazon Prime Day Fashion Deals

To help you make the most of the sale before it ends, I’ve highlighted the best markdowns across key fall categories like denim, sneakers, and handbags. Once you’ve dotted the i’s and crossed the t’s within your own wardrobe, think ahead to holiday gifting. With discounts as deep as 60 percent, you’d be smart to check a few people off your list early.


Best Jeans on Sale

Amazon’s denim discounts are particularly impressive right now. Levi’s, Rag & Bone, and other popular labels are offering up to half off slouchy, straight-leg fits in versatile, everyday washes.

Best Sneakers on Sale

Use Amazon’s October Prime Day sneaker deals to refresh your casual looks. Major brands like Puma, Adidas, and New Balance have dozens of options under $75. Bella Hadid’s Vivaia ballet sneakers are also in the mix.

Best Handbags on Sale

You’d be smart to invest in a new staple bag (or pick up a few stylish gifts) while Prime Day deals are live. Sought-after designer pieces like Staud’s Maude bag and Ganni’s Bou bag are currently 20 percent off—and Kendall Jenner’s Kate Spade Duo bag is under $100.

Best Sweaters on Sale

Set yourself up for success this layering season by stocking up on neutral-colored basics. Cozy cashmere sweaters and wool cardigans from investment-worthy labels like Banana Republic, Jenni Kayne, and Lacoste are 20 percent off.

Best Boots on Sale

October Prime Day is a smart time to invest in boots. Editor-recommended brands like Madewell and Loeffler Randall have versatile ankle boots and knee-highs for 20 percent off.

Best Jackets on Sale

Expand your fall outfit options with Amazon deals on sweatshirts and light jackets—or think ahead to colder days with markdowns on puffers, parkas, and faux fur coats.

Best Layering Tops on Sale

End-of-summer markdowns on swimsuits and sandals may be tempting, but you’d be wiser to shop layering tops from Intimissimi, Leset, Wolford, and other popular labels while they’re 20 percent off.

Best Cold-Weather Accessories on Sale

Embrace colder temperatures by shopping scarves, beanies, and gloves during October Prime Day. Those discounted Ugg mittens and Apparis earmuffs would make for great stocking stuffers, too.


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