The Milan Fashion Week Spring/Summer 2027 Shows to Know

3 min read

The spring/summer 2027 fashion month is officially in full swing. After kicking off with emerging designers galore in New York and continuing with the classic, heritage-inspired brands (and emerging darlings) that keep London interesting, the style-setting crowd is landing in Milan. The Italian sartorial capital is becoming increasingly influential, with a new generation of creative directors defining the legacy brands. Add the fact that Dario Vitale (a favorite of maximalist street style stars) was just appointed as creative director at Emporio Armani and Giorgio Armani accessories, and things become even more interesting. Though we’ll have to wait until early next year to see Vitale’s debut, here are the top moments to watch from the upcoming season in Milan.

Loris Messina and Simone Rizzo debut at Moschino

Sunnei fall/winter 2025.

Iconic king-of-camp brand Moschino is bringing new talent to the helm. Loris Messina and Simone Rizzo, the designers behind the young brand Sunnei, have been named as the new creative directors. The duo began their careers in menswear before turning to womenswear, and favor bright colors, streamlined silhouettes, and runway shows with a performance element. They also have a particular devotion to accessories, churning out neon-hued rubberized earrings, sculptural leather bags, and chunky sunglasses. On the ready-to-wear side, they love oversize denim and thick stripes. Moschino was founded by Franco Moschino, who oversaw the chic and funky aesthetic until his death in 1994, when his right-hand collaborator Rossella Jardini took over until 2013. Then came the iconic and memorable, totally over-the-top Jeremy Scott era, followed by short stints by Adrian Appiolaza. Rizzo and Messina’s launch presents a great opportunity to inject the brand with a wholly new point of view.

A sophomore season for the icons

Gucci cruise 2027.

If last season was the time for new beginnings, let spring/summer 2027 be a platform for brilliant sophomore collections at Gucci, Marni, and Fendi. The newly named creative directors already gave us a little taste of their aesthetics, and it will be interesting to see whether they double down or switch it up. Demna showed us tight, skinny fashion that was all about the body at his first full-fledged show in Milan (and then went on to show a cruise collection in Times Square), while Meryll Rogge flexed her unique dedication to color and texture at Marni, with a hint toward the label’s ’90s silhouettes straight from the archives. Elsewhere, Maria Grazia Chiuri gave us a streamlined Fendi with intense yet subtle craft and revived the Baguette bag to its fullest potential with fantastic displays of embellishment. We’re seated and locked in for take two at these legacy brands.

Emerging designers to watch

Institution By Galib Gassanoff fall/winter 2026.

Milan continues to be a city to watch for emerging designers. Institution By Galib Gassanoff was named an LVMH Prize finalist earlier this year and showed at Copenhagen Fashion Week, proving its whimsical draped gowns and sequins (inspired by Georgian and Azerbaijani craft) have global appeal. This season’s schedule offers a slew of rising names to know, like Leandro Cano, who focuses on over-the-top, outré gowns with quirky details. Meanwhile, Neithan Herbert, founded by Ecuadorian designer Neithan Ruiz, will take to the runway to showcase its minimal chic, craftsmanship-focused pieces, and Viktor-Hart will present its first womenswear collection centered around upcycled denim through its signature Ghanaian-heritage-meets-Italian-craft lens.

Kristen Bateman is a contributing editor at Harper’s Bazaar. Her first fashion article was published in Vogue Italia during her junior year of high school. Since then, she has interned and contributed to WWD, Glamour, Lucky, i-D, Marie Claire and more. She created and writes the #ChicEats column and covers fashion and culture for Bazaar. When not writing, she follows the latest runway collections, dyes her hair to match her mood, and practices her Italian in hopes of scoring 90% off Prada at the Tuscan outlets. She loves vintage shopping, dessert and cats.