Ice Spice Is ‘In Ha Mood’ to Launch a Fragrance

Ice Spice knows a thing or two about creating a signature. Since breaking into the music scene in 2022, the 26-year-old rapper has racked up more than 2.5 billion streams and multiple Grammy nominations, all while cultivating an aesthetic that’s distinctly her own. From her unmistakable orange hair to her instantly recognizable feminine growl, every element feels quintessentially Ice Spice. Now, she’s bottling some of that spunky energy into her debut fragrance, “In Ha Mood,” named after her 2023 hit single.

The move from music to beauty felt incredibly natural for Spice. “I’m such a girly-girl at heart. I grew up watching influencers and following every beauty trend, so it was bound to happen.” Fragrance seemed like the perfect way to deliver that same level of unapologetic confidence to her current fans and future customers. “That’s the whole point of smelling good,” she says. “It makes you feel confident.” With a warm base of vanilla absolute and top notes of Queen Royale Accord, an exclusive blend of berry, pear, and wild raspberry named for Ice Spice, the floral, fruity fragrance is playful, girly, and magnetic—just like her music. And starting tomorrow, you, too, can smell like an ultra-confident baddie.

Ahead, Ice Spice breaks down everything that went into the making of “In Ha Mood,” from the story behind its base notes to the inspiration for the bottle’s light pink design.

Have you always been into perfume?

Growing up, my mom always smelled really good, and it was always vanilla. That’s where I got it from. It was passed down to me. All my scents have to have vanilla in them.

How did you choose the notes and fragrance profile for In Ha Mood?

I was very involved from the beginning. I wanted to make sure that this was something I personally enjoyed and that I would go into stores and buy myself. I tested all these different scents, and I kept going back and forth and narrowing them down. There were a lot of stages and it was a long process. We’ve been working on this for a year. But she’s here and she smells amazing. It starts off very vanilla-centered and then the florals come through.

How did you land on the pink butterfly design?

I was very inspired by Miss Dior. I love that packaging, and it’s one of the staple scents in my collection. I also love butterflies. I have a butterfly tattoo on my arm, and that’s my favorite tat. A butterfly is such a feminine symbol, and the overall scent and vibe of this perfume is very feminine.

Why did you choose “In Ha Mood” as the name?

That was a tough decision. I had a few songs where the titles could have worked. But “In Ha Mood” just feels right because that was my first big song with a real music video and budget. It was the first single I pushed after being signed to a major label. It only feels right to start my first perfume with my first big song.

What were the other contenders?

Well, that’s next. I’m not going to lie.

Will all of your future fragrances match song titles?

I want to keep the theme of song titles. I’m not 100 percent sure if that’s how it’s going to pan out, but I love that idea.

This interview has been condensed and edited for clarity.