BTS’s Kim Taehyung Brings His Off-Duty Style to Champion’s Latest Campaign
2 min readWhether he’s stepping out at Paris Fashion Week or sending fans into a frenzy over an off-duty airport look, BTS’s Kim Taehyung has quietly become one of fashion’s most influential dressers. It’s only fitting, then, that Champion is the latest brand to tap into his cultural appeal.
Launching today, Taehyung leads Champion’s new True Champion campaign, appearing alongside Romeo Beckham, Sofi Tukker, Kyle Kuzma, Danna Paola, Megan Keller, Bella Sims, and Jaalen Best.
Instead of placing him in a traditional sports setting, Champion leans into the everyday wardrobe that has made the idol a style favorite. Think: oversize varsity jackets layered over quarter-zips, relaxed sweatpants, vintage-inspired rugby knits, and retro sneakers, all photographed inside warm, lived-in interiors scattered with cassette tapes, vinyl records, and headphones.
It’s a subtle shift for the American heritage label. While Champion built its reputation on activewear, the new campaign feels just as much about everyday personal style as performance, with Taehyung serving as an obvious bridge between the two.
His latest partnership also adds to an already impressive fashion résumé. Beyond serving as a global ambassador for Celine and Cartier, Taehyung has fronted campaigns for brands including Coca-Cola Philippines, TirTir, Snow Peak Apparel, and Compose Coffee since being discharged from the military in 2025.
The campaign also arrives during a busy year for Taehyung. Earlier in 2026, BTS reunited for its first American Music Awards appearance in four years, where the group performed “Hooligan” and won Artist of the Year and Song of the Summer for its Billboard Hot 100 No. 1 hit “Swim.”
More recently, BTS took the stage during the FIFA World Cup Final halftime show, continuing the group’s return to the global spotlight.