Madison Reed is pretty much synonymous with quality at-home hair dye—thanks to the brand’s breakthrough formulations, product ease-of-use, and tech-savvy shade matching. The company touts itself for developing the original 6-free permanent hair dye, free of six red-flag ingredients: Ammonia, parabens, resorcinol, PPD, phthalates, and gluten. This chic and easy-to-use kit comes with everything you need to get salon-quality color at home, sans irritation (or accidentally dying the skin on your neck. Bonus: All Madison Reed products are cruelty-free and Leaping Bunny certified.
Ulta rating: 4.1/5 stars
An Ulta reviewer says: “I’ve been a fan of Madison Reed hair color kit for a number of years! The main reason is that I need a more gentle kind of coloring formula due to developed allergy, over time, to store bought. Madison Reed is the answer for me! It’s not without very mild itching for a few days but it’s 95% better than store bought. You get a box with absolutely everything you need to do the job!”