18 Nordstrom Dress Deals Worth Shopping Ahead of the Anniversary Sale

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Nordstrom’s Anniversary Sale isn’t your average end-of-season promotion. Instead of discounting existing stock, the retailer will offer discounts on new fall arrivals from July 18 (or earlier, if you’re a Nordstrom cardholder) through August 9. However, if you’re looking to shop deals on sundresses, vacation outfits, or wedding guest dresses, it’s better to shop existing markdowns in the remaining days before the sale.

Below, shop our edit of current Nordstrom deals on summer dresses from Veronica Beard, Mango, Staud, and more. Then, scroll on for Anniversary Sale access dates and details—plus, our top picks from the preview.

Shop Dresses on Sale at Nordstrom

When is the Nordstrom Anniversary Sale?

The Anniversary Sale’s tiered entry system is another unique element to this sale. Nordstrom cardholders gain early access based on their rewards status. Here are this year’s dates:

  • Icons: July 14
  • Ambassadors: July 15
  • Influencers: July 16
  • Non-Cardmembers: July 18

If you aren’t already a cardholder, you still have a few days to become one for free. The sale ends for all tiers on August 9, but ELLE editors who religiously shop the Anniversary Sale every year recommend shopping early before items sell out. You can plan your purchase in advance using the preview that’s already live on the retailer’s site: Log in to your Nordstrom account before you browse, and add anything that catches your eye to your wish list.

What dress brands are included in this year’s sale?

This year’s offering includes dresses from Reformation, Theory, Vince, Reiss, and other editor favorites for up to 40 percent off. Below, you’ll find a selection of upcoming dress deals we’re keeping tabs on.

Preview Nordstrom Anniversary Dress Deals


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