Safe Word: Boucheron Celebrates Its West Coast Arrival

After the summer opening of its Rodeo Drive boutique, Boucheron celebrated its West Coast takeover with a two-day experience at the Harvey House, a Hollywood Hills residence designed by John Lautner in the 1950s. Guests including Julianne Moore, Tracee Ellis Ross, and Natasha Lyonne explored “A Cutting-Edge Journey Since 1858,” an immersive installation narrating the Maison’s 167-year heritage. The Beverly Hills store marks the brand’s third brick-and-mortar location in the U.S., signaling its expansion into the North American market, as spearheaded by CEO Hélène Poulit-Duquesne.