All the Best Looks From Paris Fashion Week Fall/Winter 2024

Sustainability was at the root of Stella McCartney’s fall/winter 2024 collection, which the brand called “a message from Mother Earth.” Opening with an eco-manifesto read by Olivia Coleman and Helen Mirren, McCartney’s activism is far from just talk. What followed was a parade of the latest and greatest in sustainable materials: regenerative wool twill, responsibly sourced wool, UPPEAL™ (made of apples), YATAY B (made of agricultural waste), vegan leather, forest-friendly viscose, lead-free crystal rivets and metallic snaps, recyclable hammered aluminum sequins, regenerative cashmere, regenerative cotton, repurposed deadstock chains, and finally, Airlite, “a pioneering environmentally friendly technology that actively purifies the air.” The show notes practically read like a list of ingredients; in all, 90 percent of the ready-to-wear in the collection is made of responsible materials, and entirely free of leather, feathers, fur, and exotic skins. In a very fur- and leather-heavy season (with its share of animal rights runway protesters), it actually stands as incredible proof that if a brand wanted to, they would—and absolutely could. And without sacrificing an ounce of style either.—Rosie Jarman, market editor