5 Best Perfume Trends We’ll Be Smelling All 2024

The close of a year beckons a period of introspection. Many people assess their year by measuring achievements, I reflect on the year through the lens of scents. Salty tears from an abrupt January breakup were coddled by Narciso Rodriguez’s Pure Musc; my first time in Rio for Carnival was marked by minty, honeyed Caipirinhas swirling harmoniously with a Brown Girl Jane fragrance inspired by (and named after) fellow Brazilian state, Bahia. My perfume collection entered a new tax bracket with the addition of not one but two Krigler fragrances. I kept busy, nose-deep in the absolute best fragrances 2023 had to offer, all documented in ELLE.com’s inaugural Noteworthies fragrance guide. Truth be told, 2023 wasn’t my best year, but at least I smelled pretty damn good and added a bunch of new terminology to my daily vernacular to match my expansive collection. Let’s focus on the wins, people!

“Fragrance has the power to transport one to a person, place, or time. The ‘power of the invisible’ is a feat achieved solely by the olfactory system. It has been said that fragrance is the ultimate invisible accessory, and often the deciding factor of how one wants to feel or how one wants to be received. Fragrance can recall a memory, a loved one, a trip, or a feeling,” Ylan Jacqueline, fragrance expert and Parfums de Marly president of the Americas, tells ELLE.com.

From intense iterations from designer houses to niche brands hitting all the right notes, 2023 showered us with sweet florals, sexy vanillas, and earthy aquatics that had everyone propping up a ring light to break down their scent discoveries. As we look to a new year, we polled Ylan Jacqueline to discuss what 2024 might smell like.


Sugar and Spice

“Gourmand scents will continue to be explored as wearers are always seeking warmth, comfort, and something that feels cozy,” Jacqueline says. The sweet slick of a vanilla fragrance caressing your skin feels like enveloping your body in a blanket fresh out of the dryer on a brisk December night or breaking into a new chunky coastal knit sweater. A typical vanilla scent smells delightfully edible, in the vein of sugary cookies and cake. However, 2023’s uptick in vanilla notes saw fragrances entering their Good Girl Gone Bad era, soaked in smokey bourbon and nose-tingling spices swung fast in the opening notes and settled into a sultry gourmand medley perfect for the mature, serial Hinge dater who likes to play hard to get.

Althair Eau de Parfum at Nordstrom

Parfums de Marly Althair Eau de Parfum at Nordstrom
Credit: Courtesy of the brands

Angel Elixir

MUGLER Angel Elixir
Credit: Courtesy of the brands

Limited Edition New York Forever

Bond No. 9 New York Limited Edition New York Forever
Credit: Courtesy of the brands

Fenty Eau de Parfum

Fenty Beauty Fenty Eau de Parfum
Credit: Courtesy of the brands

Smoke Break

A smoking bar is the last place you’ll find me and the first place that came to mind for several perfumers this past year. Yes, tobacco kills, but it also revives when its smoky, hazy essence is juxtaposed with creamy, sugary gourmands—no coughing necessary.

Oudgasm Tobacco Oud | 04

Kayali Oudgasm Tobacco Oud | 04
Credit: Courtesy of the brands

BOUDOIR RENAISSANCE 223

Krigler BOUDOIR RENAISSANCE 223
Credit: Courtesy of the brands

Smoking Hot Eau de Parfum

By Killian Smoking Hot Eau de Parfum
Credit: Courtesy of the brands

Tobacco Honey – Eau de Parfum

Guerlain Tobacco Honey – Eau de Parfum
Credit: Courtesy of the brands

Exotic Fruits

It’s always the first bite of a juicy fruit that we wish to experience all over again, be it a ripe pineapple, tangy berries, or sparkling summer sweets that make for the perfect cocktail. “Fresh and citrus scents are always a go-to when temperatures rise. The calling for sun, sand, sea, or even forest woods and herbaceous greens brings about a spring or summer return to favorites,” Jacqueline adds. These mouth-watering combinations burst with an invigorating aroma that’s bright with a dark edge and fruity anchored by hints of musk.

DARE · Cherry Stiletto

Brown Girl Jane DARE · Cherry Stiletto
Credit: Courtesy of the brands

Carmina

Creed Carmina
Credit: Courtesy of the brands

Moon Dust Eau de Parfum

Ourside Moon Dust Eau de Parfum
Credit: Courtesy of the brands

Sun Fruit Eau de Parfum

Ellis Brooklyn Sun Fruit Eau de Parfum
Credit: Courtesy of the brands

Skin to Skin

Light and airy, subtle yet still striking, these scents kiss the skin with a soft aroma that’s not too overbearing and smells exactly how you think you’d smell. Similar to tints and “your skin but better” formulas in makeup and skincare, second skin fragrances enhance your body chemistry to unveil a gentle, natural scent.

Leila Lou Eau de Parfum

By Rosie Jane Leila Lou Eau de Parfum
Credit: Courtesy of the brands

Purple Noon

Purple Noon
Credit: Courtesy of the brands

PunkStar Eau de Parfum

Moodeaux PunkStar Eau de Parfum
Credit: Courtesy of the brands

13 Stems: Scent Meets Soul

13 Stems: Scent Meets Soul

Now 20% Off

Credit: Courtesy of the brands

Sunny Side Up

I prefer my vacation scents heated to the highest degree and melted on a bed of white florals, citrus, and creamy vanilla. 2023 was the year sunkissed scents matured past the sickly sunscreen smell and radiated with a tropical simplicity that has you yearning for summer to roll back around.

Solaris Eau de Parfum

Penhaligon’s Solaris Eau de Parfum
Credit: Courtesy of the brands

Sunlit Blooms 1

Dedcool Sunlit Blooms 1
Credit: Courtesy of the brands

J'adore l'Or Essence de Parfum

DIOR J’adore l’Or Essence de Parfum
Credit: Courtesy of the brands

Safanad Eau de Parfum

Parfums de Marly Safanad Eau de Parfum
Headshot of Nerisha Penrose

Nerisha is the beauty commerce editor at ELLE.com, covering all things beauty (and fashion and music). She has a penchant for sneakers and nude lip glosses, and spends way too much time re-watching 90s sitcoms.

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