These $90 Jeans Are My New Favorite Take on the ’90s Denim Revival

Estimated read time3 min read

The rumors are true: The ’90s are back in style, especially when it comes to denim. We saw it all over the fall runways, from the slouchy styles at Tom Ford and high-waisted pairs at Gucci to utility-inspired denim at Stella McCartney and, most notably, the straight-tapered silhouettes at Khaite. But with denim trends coming and going so quickly, it can be hard to know which ones are actually worth the investment. The ultimate dream is to find a pair that feels current now but will work just as well five years from now. Enter the straight taper jean.

Falling somewhere between a classic straight leg and a more relaxed silhouette, the subtle taper gives a polished shape without veering too far into overly trendy territory. And thankfully, you don’t need to invest in an overpriced designer pair to get the look. After the success of the Hailey Jean, Gap is introducing the Straight Taper Jean as its next essential denim fit. Inspired by the relaxed tailoring we’ve been seeing on the runway, the silhouette offers room through the leg before slightly narrowing at the ankle and, even better, it sits at the pretty price point of $90.

Woman posing on a wooden deck, wearing a satin top and jeans, with sunglasses and holding a small handbag.

Lila Hathaway

While the style does feel runway-inspired, Gap also looked to what women actually want from their jeans. “Across the board, we’ve seen a growing appetite for ease and comfort, but also for silhouettes that feel intentional and polished,” Gap’s head of design, Jane Pattinson, says. “The slight taper silhouette gives this style structure without feeling restrictive, for a look that’s modern but still very wearable.”

As women, we all know that finding the perfect pair of jeans can feel daunting and near impossible. The rise, length, wash, and fit all come into play, and even the smallest detail can determine whether a pair becomes a wardrobe hit or an absolute miss. As someone who has personally struggled to find jeans that fit “just right,” I’m wary of buying into new denim trends, especially when I’ve only seen them modeled on one body type.

A woman in a yellow t-shirt and wide-leg jeans stands near a waterfront with her bicycle, wearing a sun hat and sunglasses.

Lila Hathaway

My tried-and-true has always been a classic straight leg, which made the idea of testing out a subtle taper far less daunting. The 100 percent cotton denim was another selling point for me. I love the look and feel of classic rigid denim, especially a pair that will only get better with time, but I don’t want to spend my whole day feeling restricted when wearing them. Gap’s jeans strike the perfect balance: they have beautiful vintage-inspired structure without feeling overly stiff.

What ultimately convinced me was how easy they were to style. The silhouette has enough personality on its own to make a basic outfit feel elevated, but isn’t so exaggerated that it takes over the entire look. The rich dark wash is perfectly understated yet polished, making it easy to dress up or down. I could style them just as easily for a day running errands with sandals and a T-shirt as I could for a night on the town with a kitten heel and camisole.

Person wearing a white tank top and striped shawl, holding a patterned tote bag beside a red Jeep on gravel.

Lila Hathaway

And that, to me, is what makes a denim trend worth buying into. Gap’s Straight Taper Jean doesn’t feel like a pair I’ll be ready to retire once the next silhouette inevitably takes over my feed. It takes everything I already love about a classic straight leg and gives it a subtle update that feels perfectly 2026 without being stuck there.

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