Everyone Is Dyeing Their Hair Pink Again
3 min readAudrey Hepburn’s 1957 film Funny Face opens with a musical sequence all about the color pink. At the sight of a vibrant bubblegum shade of fabric, a song breaks out featuring the lyrics, “Everything goes pink! I want the whole country pink!” Right now, celebrities are taking those lyrics to heart, since everyone seems to have the color on the brain (or in their hair). “People are having fun with hair color again,” says celebrity hairstylist and Schwarzkopf Professional global color ambassador Chris Appleton. “Pink can be soft and subtle, like a rosy champagne or rose gold, or you can take it much brighter and make it a real statement. It gives you that transformation without necessarily feeling too extreme.”
If last year’s hottest hair trend was the rich cherry cola burgundy, this year, rosy hues are taking over the top spot. Just a few weeks ago, Martha Stewart was the latest in the long list of celebrities to debut a rose gold style with a side-swept bob haircut, courtesy of Appleton. Melanie Moreno, a finalist on this year’s Love Island USA, shocked fans with her bright fuchsia barrel-curled hairstyle after leaving the villa. “Pink is such a fun color,” rapper Ice Spice, who has been sporting long salmon-toned hair recently in lieu of her signature orange, told ELLE during an interview about her new scent. “I just naturally gravitate to it.”
Kylie Jenner at a Kylie Cosmetics event in L.A. in 2025.
While it may be the newest trending color, a blush hairstyle is far from a new concept. Kylie Jenner notably tried out the color during her King Kylie era in 2016 and brought it back late last year to celebrate Kylie Cosmetics’s 10th anniversary. Other celebrities like Megan Thee Stallion, Kate Moss, Helen Mirren, Cate Blanchett, and Adéla have also debuted rosy hair over the course of their careers. Rihanna’s bubblegum pixie haircut, which she wore courtside at an NBA game in 2014, remains one of her most referenced hairstyles and is still being re-created to this day.
Rihanna attends an NBA playoff game between the Oklahoma City Thunder and the Los Angeles Clippers in 2014.
If you are worried about hair health, Appleton reassures us that there is a way to get the rosy tone you want with minimal risk of lasting hair damage. “The starting point of the hair really matters,” says Appleton. “If you have darker hair and want a lighter, more pastel pink, your colorist will typically need to lift the hair first to create a clean canvas for that tone. That’s where the products your colorist uses become really important.” He also stresses that it is important to be patient. Depending on your natural hair color and initial hair health, you may need more than one appointment to achieve your desired color.
But the good news is that there truly is no wrong way to wear the color. “Pink feels optimistic and playful right now,” says Appleton. “It can be incredibly chic when you get the tone right. A soft rose or blush catches the light beautifully and almost works like a filter for the hair. It gives it this really luminous, expensive-looking finish.” If you’re still wondering whether or not to hop on the trend, I leave you with another quote from Audrey Hepburn’s Funny Face: “Now, I wouldn’t presume to tell a woman what a woman ought to think, but tell her if she’s gotta think: think pink.”
Madison Reed ColorWonder Demi-Permanent Hair Color Kit in Pink Orchid
Schwarzkopf Professional Igora Vibrance Demi-Permanent Hair Color
