Amelia Gray Introduces Alo’s First-Ever Sunglasses Collection—Here’s How to Get Every Style
2 min readNo outfit is ever really finished until the sunglasses go on, and Alo seems to agree.
After building one of fashion’s most recognizable activewear wardrobes, the brand is entering the eyewear market with six debut silhouettes designed for everything from post-Pilates matcha runs to European summer escapes.
Launching today, the collection spans polished cat-eyes, slim ovals, sculptural rectangles, oversized aviators, delicate wire frames, and mirrored shield sunglasses—whether your personal style leans vintage, minimalist, or unapologetically sporty. Designed in Los Angeles and handcrafted in Japan, the styles pair premium acetate with refined metal hardware, bringing a more luxury-minded approach to everyday eyewear.
It’s fitting, then, that Alo looked beyond the fitness world when casting the campaign. Fashion It girls Amelia Gray, Lila Moss, and Lara Stone are joined by Alton Mason, Estelle Chen, and Matthew Noszka, bringing a fashion-forward point of view to the campaign.
Directed by filmmaker Bardia Zeinali and styled by Carlyne Cerf de Dudzeele, the imagery embraces a glossy, sun-soaked world of convertibles, pools, and pared-back styling that lets the eyewear take center stage.
For Gray, who previously starred in Alo’s handbag campaign, the sunglasses launch marks a full-circle moment. “Alo has just always been a part of my life, so working with the brand feels really natural,” she tells ELLE exclusively.
“I’m always in the gym. I’m always hiking. I basically live in my Alo without even thinking about it. Coming back after the bag campaign to be part of its first sunglasses collection feels like such a full-circle moment. I always love being on set with the team because the energy is so creative, collaborative, and inspiring. It never feels forced; everyone is just excited to create something together.”
Scroll on to shop the new collection below.
Why Trust ELLE
Every product featured on ELLE.com is independently researched, tested, or editor-approved. We only recommend products that we stand behind, and the merchandise on our site is always driven by editorial and product testing standards, not by affiliate deals or advertising relationships. Any content created in partnership with advertisers is marked as such.