The Fashion World Is Going All In on the 2026 US Open
3 min readIt’s been a uniquely sporty—and stylish—summer. The season began with the New York Knicks ending a 53-year championship drought in front of a Chrome Hearts-wearing Timothée Chalamet and Kylie Jenner. Then came the World Cup and its very well-dressed men. Now, summer is having one last lap with the 2026 US Open. And to no surprise, the fashion world is paying attention.
For the year’s final Grand Slam tournament, running from August 30 to September 13, the tennis will be matched by plenty of off-court style—especially as the event’s final days overlap with New York Fashion Week. Leading the charge is Ralph Lauren, returning as the US Open’s official outfitter, a title it has held since 2005. Tiffany & Co. is also back with its fourth consecutive on-site pop-up, which explores the brand’s history of designing the tournament’s championship trophies.
The label’s 2026 collection leans into preppy sportswear and tournament-day classics, with new performance pieces, accessories, and color-blocked uniforms for the ball crew.
A steady stream of capsule collections has followed, including Cadillac and Sporty & Rich’s Cadillac Racquet Club. The eight-piece lineup spans apparel and accessories, from navy sweatsuit co-ords to logo caps. In July, Frame announced the return of its tennis collection—a surefire off-duty uniform for one of the many WAGs in the stands—designed to work both on and off the court.
Even home décor brands are getting in on the fun. Nordic Knots released The Grand Open, a limited-edition rug inspired by the geometry and colors of a tennis court, for those who want to take the tennis aesthetic well beyond center court.
Nordic Knot’s The Grand Open.
Cadillac and Sporty & Rich’s Cadillac Racquet Club campaign.
Tennis and fashion have been intertwined for nearly as long as the game has existed, but the 2026 season has been one of its most stylish in recent memory.
Court style has remained a constant topic of conversation, while “tunnel walks,” à la the NBA and WNBA, have become commonplace among the sport’s biggest stars. Look no further than Naomi Osaka’s parade of “court-ure” looks at the Australian Open, French Open, and Wimbledon, or Coco Gauff, who helped kick-start the trend with her leather-jacket walk-ons at Roland Garros last year. Gauff regularly takes the court in New Balance x Miu Miu looks, too.
Frame’s tennis collection campaign.
And the accessorizing has become just as competitive. Current women’s world No. 1 Aryna Sabalenka competes in mountains of diamonds, emeralds, and even her blinding 12-carat engagement ring. And the jewelry brand Gorjana also made a play for the court, tapping American stars Jessica Pegula and Iva Jovic as ambassadors of its Sports Club initiative heading into the US Open.
So why shouldn’t the crowd—and everything surrounding the game—be just as well-dressed?
Converse is launching the First String JP, a re-release of the Jack Purcell, its legendary court sneaker, on September 2 at Kith.
More than any other tournament, the US Open’s influence spills far beyond the grounds of Flushing Meadows. Paige Paul (formerly Lorenze, who married American tennis player Tommy Paul in July) brought back her now-annual Dairy Boy pop-up from August 21 to 23, this time with a Levain Bakery truck to satisfy the crowds clamoring to get her 2000s-inspired track pants and “WAG” capri pants hailing from her new DB Sport line.
The US Open x Polo Ralph Lauren collection.
Tiffany & Co.’s US Open pop-up.
It’s one of the many pop-ups, activations, and over-the-top tennis experiences taking place throughout the city, from The Mark’s $500,000 Grand Slam Extravaganza, complete with a private lesson from John McEnroe, to Lacoste’s takeover of The Plaza Hotel.
With stylish fixtures like Gauff, Sabalenka, Osaka—and likely a certain Serena Williams—all on hand to compete, consider the US Open fashion’s final serve of the summer.