Martin Lewis says deepfake scam of him is ‘frightening’

Consumer finance expert Martin Lewis has said a new deepfake scam featuring his face is “frightening”.

A deepfake video is a computer-generated copy that aims to perfectly reflect the voice, gestures and facial expressions of another person.

Mr Lewis told BBC Radio 4’s Today programme that he has been the subject of scam adverts for years but, this was the first he had seen using deepfake video technology.