Rihanna’s Full Louis Vuitton Men’s Campaign Is a Stunning Portrait of Her Pregnancy

Pharrell Williams and Rihanna just teased her Louis Vuitton men’s campaign for its spring/summer 2024 collection earlier this month. The rest of the photos and a gorgeous video, which feature Rihanna modeling Williams’ pieces, were released this morning. Check out the footage above.

Shot by Keizō Kitajima and Martine Syms, Rihanna appears carrying William’s new take on Louis Vuitton’s Speedy bag—one that, per the house’s press release, “is informed by the cosmopolitan nucleus that inspired Pharrell Williams’ early education in luxury: Canal Street on Lower Manhattan, New York City.”

The bag, in its bright hues, is the focal point of Rihanna’s campaign images.

Rihanna was chosen to front the campaign during her pregnancy as she is “a symbol of human empowerment and the quintessential everyday icon,” the house wrote, noting that the images reflect “the re-contextualization at the core of Pharrell Williams’ approach to the Maison.”

This is Williams’ first campaign since becoming creative director of Louis Vuitton menswear. His tapping Rihanna hits a personal note, as the pair have been friends and musical collaborators for years.

Williams spoke about Rihanna in November 2020, raving to Allure about her and her work so far on her highly-anticipated ninth album. She previously teased that she was working with Williams and his producing partner, Chad Hugo of The Neptunes and N.E.R.D., in February 2020.

“Rih is in a different place right now,” Williams told Allure. “Like, wow. She’s from a different world.” He then joked that she may just be from Venus: “I’m willing to bet, because Venus is gaseous, that if they had a telescope that could zoom through all that sh*t, you’d see Rih laying there naked.”

Senior News and Strategy Editor

Alyssa Bailey is the senior news and strategy editor at ELLE.com, where she oversees coverage of celebrities and royals (particularly Meghan Markle and Kate Middleton). She previously held positions at InStyle and Cosmopolitan. When she’s not working, she loves running around Central Park, making people take #ootd pics of her, and exploring New York City.