FDI: NIPC woos diplomatic community

THE Nigerian Investment Promotion Commission, NIPC, has commenced the development of a well-coordinated investment promotion ecosystem, as mandated by its establishment Act, to ensure government and non-government investment promotion players were able to undertake mutually reinforcing and complementary roles to attract, retain and grow investment in Nigeria.

The Executive Secretary, NIPC, Hajiya Saratu Umar, who stated this weekend, said this became necessary as the commission strategised to increase national attractiveness and branding, and to position Nigeria as a constant preferred investment destination of choice.

She added that strategies to deepen the investment promotion drive of Nigeria and the day-to-day problem-solving for established and incoming investors were being put in place.

Umar, who spoke during the NIPC’s stakeholder engagement forum/business dinner with the diplomatic community in Abuja, said NIPC recognised the role of the diplomatic community as critical stakeholders in investment promotion, considering the fact that economic diplomacy was one of the pillars of the mandate undertaken by diplomats in host countries.

She said:  “Based on this mandate, not only do diplomats assist in delivering marketing messages to target groups of potential investors, they also manage relationships and provide the relevant information required for investors to make informed investment decisions. This has equally aided reinvestment and retention of investors within the aftercare strategy.

“We thank the diplomatic community for this mutually beneficial service to both the host Country, in this case, Nigeria, as well as to their home countries. 

”We also acknowledge that diplomats and international development partners have successfully channelled the views of investors about the investment climate of our great country by working in tandem, to meet mutually beneficial goals, especially through their support in policy advocacy.”