Berry Lips Are Winter’s Juiciest Lip Color Trend

3 min read

Just as our wardrobes shift with the seasons, so do our makeup routines. Foundations get lighter, blushes get brighter, and lips get redder. But while the holiday season typically brings bright red lips into the spotlight, winter 2026 is shaping up to be a little less cherry red and a little more raspberry. Allow us to explain.

The current beauty trends are all about looking lived-in, casual, and effortlessly polished. Berry shades are the easiest way to create a festive, more dimensional lip color without going full-on red. Plus, “I think people are ready for a little more color after seasons of nude lips and clear gloss,” says celebrity makeup artist Shyanna Lundi. “Berry is an easy way back into color because you can tap it on with a fingertip for a soft stain or build it up for a full evening look.” Versatility is the true beauty of the trend: “The same shade can feel completely different depending on how you apply it,” as Lundi puts it.

Berry isn’t just one shade, either. The family runs from bright raspberry to soft cranberry to deep blackberry. Some variations lean more red, while others lean more violet, and many strike a wine-like balance between the two; range is part of what makes the trend so wearable. Whether you want a barely-there wash of color or something with more impact, there’s a berry hue for nearly every makeup mood.

Lundi points to Pamela Anderson’s recent soft cranberry lip at the CFDA Fashion Awards as a prime example. “The sheer wash of color and fresh skin made her old Hollywood curls feel modern.” In fact, that’s been one of Lundi’s favorite ways to style the trend. “I love a satin berry with a softly blurred edge, dewy skin, and a little blush in the same color family,” she says. “I press the lipstick into the center and blend outward with my fingertip, keeping the corners clean, so it still feels polished.”

That softly blurred finish is key to making the look feel current rather than too sophisticated or overly done. Especially with more matte formulas, a diffused edge lets the color look more like a natural flush instead of a sharply defined, high-contrast lip. Pair it with fresh skin and blush in a similar tone, as Lundi suggests, and the result feels effortless, yet richer and more intentional.

Hailey Bieber wore the same blurred berry lip during her September 30 appearance on Quotidien, the French talk show known for its flattering lighting. Her French-girl-inspired soft glam went completely viral, with her raspberry-tinted lips as a highlight.

If you’re more of a gloss girl, you’re in luck. Berry doesn’t have to mean a satin or matte finish; a sheer, glossy version can make the shade feel even fresher. According to Lundi, it’s just as easy to create an extra-juicy effect. “For a glossier lip, I like to blend a deeper pencil inward and put the shine right in the center,” she says. “That’s where it catches the light.”

Whether you prefer a blurred stain, satin finish, or glossy wash, the takeaway is that there’s no single way to wear a berry lip. The key is finding the shade and formula that work for your desired look and level of intensity—and, luckily, there are plenty to choose from. Below, find the best berry lip products that Lundi and our editors are reaching for this season.