2026’s Engagement Ring Trends Aren’t Trendy at All

What a year for brides. From Taylor Swift’s blockbuster wedding to one celebrity proposal after another, love is in the air—the love of diamonds, that is. We’ve seen everyone from Aryna Sabalenka and Zoë Kravitz to Dove Cameron, Dua Lipa, and Miley Cyrus with rocks on their fingers, and if you’re anything like me, you’re taking note. Whether it’s Madison Beer’s elongated cushion cut or Zendaya’s east-west setting, do all these rings have anything in common?

This year’s engagement ring trends are, as it turns out, anti-trend entirely. “Clients don’t want their engagement ring to look like a friend’s or a trend they see everywhere,” says Jillian Sassone, the founder and creative director of Marrow Fine. “They’re drawn to something that feels uniquely theirs, whether it’s a sculptural and organic setting, a colored gemstone, or an antique cut.”

Logan Hollowell, founder of her eponymous brand, agrees. “I think we’re seeing a real shift away from the idea that an engagement ring has to look ‘perfect’…Individuality and character are replacing the very polished, formulaic engagement ring. The next evolution of luxury is less about perfection and more about rarity, individuality, and finding something that feels almost impossible to replicate.”

According to Olivia Landau, founder of The Clear Cut, “The question is becoming less ‘How big is the diamond?’ and more ‘What makes this ring mine?’”

Ahead, I’ve got intel from six experts about this year’s hottest trends. Scroll on for more.

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Color and Warmth

Sassone says the pull toward the personal over the predictable is manifesting in more shoppers gravitating to color. “Sapphires, rubies, emeralds, and other richly hued stones are being chosen not just for their beauty, but for what they can represent,” such as a birthstone.

Hollowell and Pamela Catlett, chief brand officer at Brilliant Earth, agree they’re seeing a shift toward warm-toned stones and away from bright whites. “For so long, the industry taught people that the whitest diamond was automatically the most beautiful or valuable, but I think people are starting to look at diamonds more emotionally,” says Hollowell. “A warm champagne, cognac, or candlelit diamond can have an incredible depth and romance that you just don’t get from a perfectly white stone.”

Personal Touches

“We’re seeing more clients redesign heirloom stones and incorporate subtle details that carry personal meaning,” says Jennie Yoon, founder and CEO of Kinn Studio. “Even when the final ring looks beautifully classic, it’s often deeply personal in ways that aren’t immediately visible.”

Katie Zimmerman, SVP of merchandising at Jared and Diamonds Direct, echoes this sentiment, saying: “Personalization continues to be one of the biggest drivers in the market. Couples are increasingly looking for ways to make traditional designs feel distinctly their own, whether through hidden details, meaningful design elements, or custom touches.”

Unique Shapes, Cuts, and Settings

You might have seen this one coming, but elongated shapes continue to be one of the biggest trends, whether in the form of oval, radiant, or pear cuts. Old mine and old European cuts, step-cut ovals, Dutch marquises, and hexagons are also on the rise, according to Landau.

Catlett says she’s also seeing a rise in bolder, more sculptural settings, thicker bands, and architectural lines. “I’m seeing clients become much more interested in distinctive settings and details that feel collected rather than mass-produced,” Hollowell adds.

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Meet the Experts

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