Maiaddy rolls out Maimaps to operationalise Loccodes

By Henry Ojelu

Nigerian location technology company, Maiaddy, has launched Maimaps, a navigation platform built on its Loccodes system, in a move aimed at improving how Nigerians find, share and navigate to places as the country’s e-commerce and logistics sectors continue to expand.

The platform, now available on iOS, Android and the web, allows users to search, discover and navigate to locations using Loccodes, a machine-readable location identity introduced by the company in 2024 that gives every street in Nigeria a unique and stable digital reference.

According to a statement by Maiaddy’s Founder, Obinna Onyejeli on Tuesday, the launch marks the next phase of its location infrastructure, combining Loccodes with a consumer mapping platform that enables users to search, share and navigate directly to precise locations without relying on conventional address descriptions.

Explaining the challenge the platform seeks to address, Onyejeli noted that millions of places across Nigeria lack formal addresses that digital systems can reliably interpret, creating delays in logistics, customer deliveries, emergency response and other services that depend on accurate location information.

“Nigeria is one of the most dynamic economies in the world, but for too long, the inability to reliably identify and reach a location has created friction that slows everything down, commerce, healthcare, logistics, emergency services. We built Maimaps for every Nigerian who has ever had to describe their location in a voice note,” he said.

Unlike conventional mapping platforms, the Founder explained that Maimaps also accepts a Loccode as a direct navigation input, allowing users to reach a precise destination without converting the code into another address format. He said the capability enables businesses, hospitals and individuals to use a single location reference across multiple services.

The startup added that businesses can use one location identity across invoices, websites, customer support channels, marketing materials and delivery platforms, while consumers can share their exact location at street-level without lengthy verbal directions.

“We built Loccodes to solve the identification problem. We built Maimaps to solve the accessibility problem. Together, they form a complete location layer, one where a place not only has an identity, but that identity can be searched, shared, and navigated directly inside a mapping platform built around it,” the statement said.

Onyejeli also emphasised that the broader ecosystem provides developers with a standardised location layer for building applications across commerce, mobility, emergency response and financial services.

According to the company, developer Application Programming Interfaces (APIs) and Software Development Kits (SDKs) have also been released to support integration into third-party applications.