31 Fine Jewelry Brands Worth Investing In, According to Jewelry Experts

Whether you’re in search of simple studs that hold up to everyday wear-and-tear or a show-stopping sparkler that doubles as wearable artwork, it’s easier than ever to shop for fine jewelry online—that is, if you know where to look.

Gone are the days of being limited to heritage luxury labels like Chanel, Cartier, and Tiffany & Co. (though they’re certainly swoon-worthy, too). Thanks to a crop of emerging indie designers, there’s no limit to the unique options out there—from Cece Jewelry’s whimsical enameled baubles to Kinraden’s sleek, subversive staples. Some are classic, some are trendy, and they’re all the real deal.

Our editors curated a list of the best fine jewelry destinations right now, and enlisted the help of Ryan Kleman, director of fine jewelry & accessories at Moda Operandi, for online jewelry shopping tips. Enter the new age of fine jewelry with our 31 favorite brands, below.

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Best for Minimalist Aesthetics

Rather than grabbing attention with bold colors and sparkling gemstones, Kinraden makes a statement with simplicity. Every single piece is crafted from just three materials: reclaimed 18-karat gold, sterling silver, or sustainably sourced mpingo wood from Tanzania. Its geometric designs range from petite stud earrings to oversized chains.

Price range: $-$$$

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Best for Sculptural Silhouettes

For the contemporary jewelry collector, Sophie Buhai blends surrealist and modernist elements with striking materials such as lapis lazuli, jade, and carnelian. The brand offers an eclectic mix of wearable pieces alongside sterling silver objects like lighters, pill cases, and flasks.

Price range: $$-$$$

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Best for Stacking Pieces

A favorite of celebrities like Michelle Obama, Hailey Bieber, and Katie Holmes, By Pariah is beloved for its assortment of stackable rings and bangles. Each piece is crafted from 100 percent recycled metals and untreated natural gemstones, with an emphasis on architectural shapes.

Price range: $$-$$$

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Best for Understated Luxury

While Chanel needs no introduction, the brand’s fine jewelry collection is a treasure trove of understated accessories in 18-karat yellow, white, and even beige gold. Discover an assortment of subtle sparklers, featuring Chanel’s iconic camellia and quilt motifs.

Price range: $$$-$$$$$

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Best for Coordinating Couples

For his-and-hers jewelry that feels elevated, head to John Hardy. The brand specializes in sleek, stackable pieces that seamlessly integrate into your everyday wardrobe. Think beaded bracelets, mixed metal chains, and statement signet rings.

Price range: $-$$$

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Best for Rose Gold Lovers

Created in 1967 as a tribute to Milan’s goldsmithing heritage, Pomellato offers charm in spades with colorful gemstones and contemporary silhouettes. Most of Pomellato’s baubles are crafted in 18-karat rose gold, giving each piece a romantic glow.

Price range: $$-$$$$

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Best for Display-Worthy Baubles

For jaw-dropping pieces that look as if they were plucked straight from a fine art museum, head to Juju Vera. The New York-based brand draws inspiration from classic artifacts—you’ll find Greek key motifs, regal collars, and hypnotizing spirals. Bold yet restrained, each of Juju Vera’s designs is meant to spark conversations.

Price range: $-$$

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Best for Enameled Details

Coquette aesthetic lovers, this one’s for you. Cece Jewelry specializes in intricate enameled details inspired by modern-day fairy tales and folklore. From whimsical mermaid signet rings to elaborate triptych pendants with gothic motifs, each piece will appeal to your inner fairytale character.

Price range: $$$-$$$$

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Best for the Artistically Inclined

A favorite among the art world and Hollywood’s elite, Almasika specializes in sculptural silhouettes inspired by global cultures. It’s no wonder that Zoë Kravitz, Viola Davis, and Amanda Seyfried are fans of the brand’s eye-catching designs.

Price range: $$-$$$

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Best for Unique Tastes

Minimalists, keep scrolling. Ten Thousand Things is for the freaky fine jewelry lover with an inclination towards the eccentric and surreal. The brand was created by Ron Anderson and David Rees, two self-taught jewelers with fashion backgrounds, and their eye for abstract shapes and hand-crafted techniques is evident in each unconventional piece.

Price range: $$-$$$$

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Best for Trend-Forward Designs

Based and crafted in Los Angeles, Spinelli Kilcollin’s line of edgy yet minimalist fine jewelry offers an if-you-know-you-know cool factor. Come for the viral pierced stacking rings that are all over any jewelry lover’s social media feed, stay for the heirloom-worthy craftsmanship.

Price range: $$-$$$

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Best for Birthstone Jewelry

Rhode Island-based fine jewelry brand Haverhill specializes in 14-karat gold pieces that can be personalized with the recipients’ birthstone and initials. From delicate nameplate bracelets to stackable gemstone beads, consider it your go-to brand for gifting.

Price range: $-$$

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Best for Colorful Gemstones

Named after the Sanskrit word for “the fire within,” Angara was created by husband-and-wife duo Ankur and Aditi Daga with the goal of making the fine jewelry space more colorful. The brand celebrates vibrant gemstones—from oxblood garnets to stormy London blue topaz—in a range of classic and modern settings.

Price range: $$-$$$$

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Best for Bracelets

Best known for its iconic cable motif, David Yurman’s designs are instantly recognizable. The brand was founded in 1980 by Yurman and his wife, Sybil, and the couple’s mutual affection for fine art and sculpture is evident in each piece. The cable bracelet is by far the most popular David Yurman piece, but the brand has a vast selection of earrings, rings, necklaces, and watches to choose from.

Price range: $-$$$

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Best for Everyday Wear

Tennis necklaces, safety pin earrings, and diamond huggies are perfect little luxuries for everyday wear. Anita Ko does it best, with effortless elegance that you’ll want in on.

Price range: $$$-$$$$

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Best for Romantics

Known for mesmerizing pearl clusters and dripping diamonds, Sophie Bille Brahe is perfect for those with a romantic style sensibility. This is fine jewelry for the Simone Rocha and Sandy Liang stans, but it’s also great for those looking for jewelry with a sweet twist.

Price range: $$-$$$

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Best for Mixing Metals

From signet rings to chubby huggies, Yvonne Leon brings a new take to vintage-inspired jewelry. Mixing metals is part of that, and part of what makes the brand feel so cool. With or without diamonds, the pieces feel like signatures. Some are simple enough for everyday, while others are so good, you’ll want to find an excuse to wear them every day.

Price range: $$$-$$$$

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Best for Subtle Statements

For those who love subtle statement pieces, Miansai’s fine jewelry collection is a must. From pavé huggies to chain link bracelets to pieces with just the right amount of pearls, this brand is for the cool customer who doesn’t need a lot of bling but wants to wear it anyway.

Price range: $-$$$

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Best for Entry-Level Fine Jewelry

Follow enough jewelry lovers on Instagram, and you’re bound to see one wearing a piece from Mejuri, a Canadian brand that makes items you can wear 24/7. Because of its direct-to-consumer business model (i.e., you can only shop items from its site or its stores), prices are lower than those of traditional luxury brands. You can stock up on the pieces you love without feeling like your bank account was ransacked.

Price range: $-$$

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Best for Updated Takes on Timeless Designs

Based in New York City, designer Matthew Harris set out to make beautiful, accessible jewelry. The results are thoughtful styles that mix precious stones like malachite and tiger’s eye with diamonds and 14-karat gold into modern, sophisticated pieces. Starter styles include diamond studs and sweet necklaces starting around $250, but even his jaw-dropping architectural creations are fairly priced and look as if they belong in a museum.

Price range: $$-$$$$

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Best for Whimsical Designs

Sauer jewelry is designed with a variety of inspirations: psychology, spirituality, architecture, science, you name it. From multi-stone cuffs to trippy earrings, there’s no way you won’t feel special in a piece by Sauer’s creative director, Stephanie Wenk. The brand tells a whole story, with each chapter getting better and better.

Price range: $$-$$$$$

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Best for Modern Heirlooms

When we think of modern heirlooms, the first brand to come to mind is Foundrae. Co-founded and designed by Beth Hutchens, her tokens are meant to empower and protect their wearers, with medallions and enameled cigar rings symbolizing love, resilience, and strength.

Price range: $$$-$$$$$

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Best for Bohemian-Inspired Baubles

Jacquie Aiche is the queen of boho-chic fine jewelry. As one of the first designers to herald fine body jewelry, her brand is where spirituality meets diamonds. We’re talking about inlay lapis lazuli, diamond-embellished belly chains, and weed-themed jewelry for the 14-karat tokers out there, including Rihanna herself.

Price range: $$$-$$$$$

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Best for Unexpected Luxury

Wonderful and whimsical, Brent Neale’s jewelry is for those with a sense of humor. Spending almost $9,000 on a mushroom pendant isn’t for everyone, but if that sounds like you, let’s be friends. There are smaller, subtler pieces for those with a more practical taste, but just know that wearing Brent Neale makes you an insider to fun luxury, whether you like it or not.

Price range: $$$-$$$$

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Best for Iconic Staples

The famous French jeweler has a storied relationship with crowned kings and the Kardashians alike. Its cult-like fans continue to stock up on signature pieces like its iconic Love bracelets over generations, but it’s quietly been providing high-luxury goods since 1847.

Price range: $$$-$$$$$

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Best for Talismans

If you’re any level of superstitious or even just a little -stitious, Marie Lichtenberg’s collection of good luck charms will keep you safe and stylish. Whether you need to update your evil eye, want a horseshoe symbol, or are looking for a locket to keep something close to your heart, you need to check this brand out ASAP.

Price Range: $$$-$$$$$

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Best for Engagement Rings

You can’t talk about fine jewelry without a Tiffany & Co. shout-out. From 2000s-era charm bracelets to jaw-dropping engagement rings, the jewelry in the iconic Tiffany’s blue box is meant to be cherished, worn with ease, and passed down for generations to come.

Price range: $$-$$$$

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Best for Sparkling Stunners

Bulgari is an Italian luxury brand that, while it has expanded into fragrances, hotels, and more, is, at its core, a fine jeweler. Founded in Greece in 1884, the company has dedicated more than 130 years to crafting everything from its iconic serpent bangles to celeb-backed B.zero1 rings.

Price range: $$$-$$$$$

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Best for Pearls

Not all pearls are created equal. While many brands have made strands of the oceanic orbs, it doesn’t get more classic than Mikimoto pearls. The company was founded in 1893 by entrepreneur Mikimoto Kōkichi, who is credited with creating the first cultured pearls ever, thus kickstarting the industry.

Price range: $$$-$$$$$

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Best for Delicate Pieces

Simple, sexy, stackable, or all three, Yi Collection offers anything you might be looking for when it comes to dainty, delicate jewelry. Choose your favorite gemstone, or several, and stack to your heart’s delight. With intentionally-sourced gemstones and a wide variety of gorgeous designs, the price point is unbeatable if you’re looking to treat yourself or a friend in a major way.

Price range: $$-$$$$

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Best for Updated Nostalgia

Do you remember your favorite childhood jewelry? It probably came out of a machine or with a doll, right? Well, now that you’re all grown up and have your own money, turn to Emily P. Wheeler. Her jewelry is perfect for those who are still young at heart. Colorful, bright, and fun, these pieces are statement-makers. The statement in question? No matter how old, you’re still the life of the party.

Price range: $$$-$$$$

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Fine Jewelry FAQs:

What defines fine jewelry?

“Fine jewelry can be defined by the combination of precious materials and perceived longevity,” says Kleman. Typically, fine jewelry is made from solid precious metals like gold, platinum, and sterling silver, as well as gemstones like diamonds, emeralds, rubies, and sapphires. “When putting together a shopping list for fine jewelry, the general rule should be that anything you wear daily should be ‘fine,’” he adds.

These pieces are higher-quality than costume and fashion jewelry, which are typically made from lower-quality metals that aren’t designed to hold up to daily wear. With proper care, fine jewelry can last for decades or even centuries, making them heirloom pieces that can, and should, be passed from generation to generation.

What should I keep in mind when shopping for fine jewelry online?

One of the challenges of buying jewelry online is not being able to try anything on. Kleman recommends knowing your ring size and the dimensions of your favorite bracelets and necklaces before making any major purchases. As far as technical specs go, he suggests sticking to diamonds that are “eye clean,” or with a clarity rating of VS1 and up.

Plus, when splurging on jewelry that you want to keep forever, look out for secure settings. “If you are prone to losing things, [choose] screw-backs on earrings and safety locks on bracelets and necklaces,” adds Kleman.

What are some red flags to look out for before purchasing fine jewelry?

“Pricing that seems too good to be true, websites that are unknown and not reputable, and visible imperfections in craftsmanship are the biggest red flags,” says Kleman. What’s more, when shopping for precious gemstones like diamonds and emeralds, make sure to secure a GIA or IGI certification to confirm that you’re investing in the real deal.

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