The Best Amazon Big Spring Sale K-Beauty Deals to Shop Now

One of the best things about K-beauty is that it’s usually super affordable—especially in South Korea. If you visit a store like Olive Young in the country, you’ll discover that these top-tier, innovative formulas are cheaper and come at major discounts with plenty of free samples. There are a few times a year when those of us in the U.S. can get a taste of that high, and one of those occasions is finally here: The Amazon Big Spring Sale. For the next few days—March 25 to 31, to be exact—beauty shoppers will be able to grab their Korean makeup and Korean skin care essentials for up to a whopping 66 percent off.

Since you’ve landed on this page, you’re either already a K-beauty connoisseur or have a hankering to dive into the world of Korean face masks, Korean moisturizers, Korean sunscreens, and more. There is a lot to choose from, and even as a Korean beauty writer, I haven’t been able to try everything. However, I’ve personally tested dozens of products, spoken to many K-beauty experts, and have done my research, so you can rest assured that the products below were thoughtfully selected and worth picking up, whether they’re on sale or not. Many of them are already on sale, so I suggest that you load up your cart to beat out the countless other savvy K-beauty shoppers waiting to check out.

Korean Lip Products

I may be a little biased, but Korean lip products almost always deliver high-end formulas, even when they’re sold at more affordable price points. Fan favorites like the Fwee Blurry Pudding Pot + Keychain Set (32 percent off) and the Laneige Lip Glowy Balm (20 percent off) are worth stocking up on.

Korean Moisturizers

Even the most basic skin care routine needs a moisturizer, and you can’t go wrong with a Korean one. A selection of beauty editor go-tos, like Belif’s The True Cream Aqua Bomb and the Etude House SoonJung 2x Barrier Intensive Cream, will be up to 40 percent off.

Korean Serums

If you want to step up your skin care game, incorporating a solid serum or two is an easy way to do it. For example, the d’Alba Piedmont Italian White Truffle First Spray Serum and its ability to give you instant glass skin went viral on TikTok recently, and Korean women love Cosrx’s The 6 Peptide Skin Booster Serum for boosting moisture as well as plumping and firming.

Korean Face Masks

If you trace the history of sheet masks, the South Korean beauty industry was the one that really popularized and innovated within the category. Those skin care brands are constantly churning out new-and-improved masks with even better ingredients and formulas, and several of them will be on sale, including our favorite Korean collagen face masks (like the Biodance one!).

Korean Sunscreens

If I’m testing a sunscreen and it irritates my skin or pills under my makeup, I know that I can always go back to my Korean favorites. The Big Spring Sale is full of discounts on excellent choices like the Etude Sunprise Mild Airy Finish Sun Milk SPF50+ (30 percent off) and the d’Alba Piedmont UV Essence Waterfull+ Sunscreen (61 percent off).

Other K-Beauty Favorites

K-beauty extends beyond makeup and skin care—some of the best tools I own are from Korea, and I’ve had multiple people tell me that the Mise En Scene hair serum is their holy grail. Also, Longtake’s solid perfumes are enticingly unique; the clear gel comes in a squeezable bottle, and the scent will stay with you all day long. If you love creamy sandalwood fragrances, try the one I’ve linked here.