Free People’s Beauty Advent Is the Underrated Gem of the Season

If there’s ever a time of year to be delightfully self-indulgent about gifting, it’s Christmas. Yes, I’d love a $400 multi-styler hair tool paired with heat- and frizz-fighting formulas. That rich, luxurious moisturizer to beat the winter blues? Top of my list. A new chocolate or cherry-scented perfume? Absolutely.

Of course, I’d never expect one person to check off all of those wishlist items. But savvy beauty lovers know there’s one kind of gift that makes it all possible: advent calendars. Among the cult-favorite drops that sell out in a blink (Anthropologie and Revolve Beauty, I’m looking at you), I may have found one of the most underrated gems of the season—the Free People Curated Beauty Advent Calendar.

Free People 2025 Curated Beauty Advent Calendar

2025 Curated Beauty Advent Calendar

The Free People Curated Beauty Advent Calendar ensures that the 24 days leading up to Christmas are filled with pampering across all areas, including hair, makeup, skin, and fragrance, along with items from the clothing brand’s own beauty collection. Kick winter dryness with skin care salves like the Sunday Riley C.E.O. 15% Vitamin C Brightening Serum or the Supergoop! Mineral Mattescreen Sunscreen SPF 40. Treat your lips to Lanolips cult-favorite ointment balm or even the Free People Vegan Lip Oil. Elsewhere in the festive box, you’ll find nourishing hair formulas from Rahua and Beachwaver. If a new fragrance is on your list, the set includes a few EDPs from the likes of Vyrao, Ellis Brooklyn, and Free People.

Of course, it’s wise to shop the Free People advent calendar before everyone else catches on. After all, you’re getting all of this and more for $148, although the total of its contents is worth $300. And if you’re in the mood for more advent calendar shopping (or need inspo for a giftee), how about a skin care calendar for the hydration obsessive in your circle?

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