Watch Beyoncé’s Kids Blue Ivy, Sir, and Rumi Carter Model Like Pros in Her Ivy Park Rodeo Kids Campaign

Blue Ivy Carter, Beyoncé’s nine-year-old daughter and Grammy winner, returned to her other public hobby today, modeling for her mom’s Ivy Park line in a new video released for Ivy Park Rodeo Kids. She was joined by her mom plus her little brother and sister, four-year-old twins Rumi and Sir Carter. They all appeared alongside Bey in different frames during the 36-second ad. But even though their appearances are brief, they’re true scene-stealers. Being a star is literally in their genes, after all:

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beyoncé with her kids in her ivy park rodeo campaign

YouTube

beyoncé with her kids in her ivy park rodeo campaign

YouTube

beyoncé with her kids in her ivy park rodeo campaign

YouTube

Bey spoke a little about Blue when she discussed her own journey to figuring out what self-care really is to her in an interview with Harper’s Bazaar, and how that has affected her kids.

“I think like many women, I have felt the pressure of being the backbone of my family and my company and didn’t realize how much that takes a toll on my mental and physical well-being,” Beyoncé started. “I have not always made myself a priority. I’ve personally struggled with insomnia from touring for more than half of my life. Years of wear and tear on my muscles from dancing in heels. The stress on my hair and skin, from sprays and dyes to the heat of a curling iron and wearing heavy makeup while sweating on stage. I’ve picked up many secrets and techniques over the years to look my best for every show. But I know that to give the best of me, I have to take care of myself and listen to my body.”

“In the past, I spent too much time on diets, with the misconception that self-care meant exercising and being overly conscious of my body,” she continued. “My health, the way I feel when I wake up in the morning, my peace of mind, the number of times I smile, what I’m feeding my mind and my body—those are the things that I’ve been focusing on. Mental health is self-care too. I’m learning to break the cycle of poor health and neglect, focusing my energy on my body and taking note of the subtle signs that it gives me. Your body tells you everything you need to know, but I’ve had to learn to listen. It’s a process to change habits and look past the bag of chips and the chaos everywhere!”

Then she shared how her own discoveries impacted her daughters Blue and Rumi: “During quarantine, I went from overindulgences to creating positive rituals drawing from past generations and putting my own spin on things,” she said. “I discovered CBD on my last tour, and I’ve experienced its benefits for soreness and inflammation. It helped with my restless nights and the agitation that comes from not being able to fall asleep. I found healing properties in honey that benefit me and my children. And now I’m building a hemp and a honey farm. I’ve even got hives on my roof! And I’m so happy that my daughters will have the example of those rituals from me. One of my most satisfying moments as a mom is when I found Blue one day soaking in the bath with her eyes closed, using blends I created and taking time for herself to decompress and be at peace. I have so much to share…and there’s more to come soon!”

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