The moment Taylor Swift has been teasing for days is here: the premiere of her “Lover” music video ahead of Lover‘s full album release. Is it Easter egg packed? This is Taylor Swift, so of course. The entire music video, which depicts a love story, is a big easter egg for a 1989 lyric, to start. As Swift explained in her YouTube Live, “This whole video concept came from a lyric from a song on 1989 called ‘You Are In Love.’ This is a song I wrote about two of my best friends who are in love. And so it goes, ‘you two are dancing in a snow globe round and round.’ That line inspired the music video concept for this entire video.”
Watch the video below. There are tons of little easter eggs buried in it:
Swift’s love interest in the video is played by Christian Owens, one of Swift’s dancers she has “performed on stage with for years.” She said he was “amazing…Every night I could see how expressive he is as well as heroic.” He played her love interest when she sang “King of My Heart” on her Reputation World Tour.
Swift spoke on Good Morning America today about why “Lover” the song meant so much to her. “I think every lyrics on the song ‘Lover’, I’m really proud of that song,” she started. “That song is like a cozy, warm blanket for me, like I’m really proud of that one. So I just think lyrically, top to bottom, that song is the one of the things people have heard so far that I’m just like, ugh, really proud of.”
Swift is opening the MTV VMAs on Monday, and while her song selection hasn’t been announced, it’ll likely be “Lover” she is performing. Swift will be releasing the rest of her album Lover tonight at midnight.
Swift revealed earlier today that she does plan to re-record all her old material, by the way. She told Robin Roberts on GMA that her old contract with Big Machine Label will allow it starting next year.
“Yeah, that’s true [I’m re-recording some of my old music], and it’s something I’m very excited about doing because my contract says that starting November 2020—so next year—I can record albums 1 through 5 all over again,” she said. “I’m very excited about it. Because I just think that artists deserve to own their work. I just feel very passionately about that. Yeah, it’s next year [I’ll start doing that]. It’s right around the corner. I’m going to be busy. I’m really excited.”